Developing the right book cover for your new work involves far more than simply choosing a more durable paper stock and a lovely graphic. Like almost everything else in the publishing industry, when done well, the addition of a book cover appears quite simple. And that appearance of ease and simplicity is part of the goal.
In the time it takes to write, edit, and prepare a manuscript for publication authors find themselves responding to “tell me about your book” or “describe your work in progress” over and over again. Eventually, though, that book gets published. Who, then to “tell me about your book?”
Who’s Going to Tell About Your Book?
If you guessed the book cover you’re absolutely right and have arrived at its purpose: the book cover stands in for the author when she is not available. Its job is to tell about the book, to let the prospective reader know a little bit about why the author loved this story enough to tell it — and why they’re going to love reading it. That’s a tall order and one not generally fulfilled by a prefabricated cover design.
A great book cover is comprised of several parts: the title, the spine, the inside front and back cover copy. We will look at some of those parts in the future. Today we’re going to start with the overall image which likely includes some of those other components. The simplest way to do that seems to be to trace Nancy Blanton’s process as she created the cover for When Starlings Fly as One. Or, as one reader asked, “How did you get from A to B?”
Young Woman in a Dutch Portrait
The process started, as it always does, in Nancy’s glorious imagination and the cover pictured at the top of this post. As readers of her first series know, Nancy is a great fan of the portraits of the time. She was intrigued by the young woman and truly loved the Dutch portrait initially featured on the cover; it inspired many aspects of the protagonist and her personality.
We posted a few versions of that first cover on Nancy’s Facebook page and on the Amelia Indie Authors page as well and asked her existing readers about their preferences.
While both Nancy and her support team appreciated those comments they were not at all what we expected. Frankly, we thought the crowdsourcing would provide a clear preference. At first it did not. After reviewing the comments elicited by book cover number one, Blanton and the team moved from confused to inspired. In our experience, that’s what readers do: they inspire.
The Trip from A to B: Readers Inspire
Although the book covers look very different from one another, there are a number of logical steps from point A to point B. Here’s some of what Nancy had to say when she recently shared the finished book cover on social media:
You truly inspired the new look. We’ve used the murmuration background that was most favored, along with the preferred type style for the title, and made sure it was clearly readable. We also retained the castle image, though it is on the back cover now. And though I truly loved the Dutch portrait of a young woman, several of you pointed out that use of it on the cover could discourage male readers.
This is a book for all genders, for anyone who is interested in Ireland. That interest is the core that will attract readers to the book, and so we put Ireland on the cover. I hope you’ll love it as much as I do.
When Starlings Fly as One
Publication date: June 23rd
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