By Dr. J.
When you begin a new part of your life like writing, and it involves everything you know nothing about, what do you do? If you are the former academician like me, you begin research. Learn about what you want to do. Find experts. Get guidance. Make a plan. Execute. Let’s see what happens when you follow directions. That’s what I did.
LEARN ABOUT IT
I attended a local writers’ group where I met Andrea Patten. When I talked with Andrea, I was days from completing a basic writing course with a New York editor for my writing genre erotica and erotic romance. The editor suggested I use three specific websites where I could share my work and become known in the writing world.
What did that mean?
First, it meant I’d be writing for readers. And second, I needed a website to link my stories to the other locations. How do you get all of this up and running? Andrea consulted with me to lay the ground floor of my author platform. That makes an author visible to the world
CREATE THE WEBSITE
The first part of the plan was securing a website. Even though I knew it was essential to have a site, I did not understand how to go about creating it. A guide is vital. There are things they know I didn’t. Frankly, I didn’t even know what I didn’t know. Andrea broke down my needs in bite-size portions.
You can’t learn everything at once. For me, this was a world I had never lived in before, not writing, not IT, and not, social media. As a retired sex therapist, I had steered clear of all social media locations.
The first step in securing the website was to buy my website domain name-DrJAuthor, a combination of my pen name and my new identity. Given my writing content, it was helpful to learn that some hosting sites were better than others for my needs. I settled for HostGator and their built-in Weebly Website Template. Andrea had recommended Bluehost and WordPress, but I liked what I saw with HostGator. Notice, I didn’t follow directions.
After that, I created a picture that would be my visual recognition, my avatar, to be used on my website and other places. Once the website was in place, social media platforms were next. I learned that my name and my avatar needed to be consistent across all locations in the digital world.
That was my smooth start until it wasn’t smooth anymore. A year and a half into my website, HostGator did not renew its contract with Weebly and I lost a way to create my website content or access my old content. Luckily in a short time, I made many author friends talented in many areas. One such person is Mischa Eliot who in one weekend, rebuilt my site in a WordPress location. If only I had followed the directions of my author platform guru.
CHOOSE YOUR SOCIAL MEDIA
After the website, I tackled four social media sites. It seemed overwhelming. Check out my names. Facebook: DrJAuthor; Twitter: DoctorJAuthor; Instagram: drjauthor_; and Pinterest: drjauthor. I put those forward specifically to show that sometimes even with your best efforts, it doesn’t go as planned. What did you notice? The ideal would be to have the exact name match — then it is always easy for folks to find you. But the good news is, even if the names aren’t available, your avatar will identify you for readers.
If I had a full list of all the digital places I would end up, then I could have checked them. But sometimes you don’t know what you don’t know. If you are good at planning, you can secure all the names at the same time for the future. Notice I only listed the ones I started within my first year. I continue to grow my platform to other places.
LET IT WORK
There is so much to share. While Andrea Patten has been the spectacular guru on “all things start-up,” I attended Nancy Blanton’s workshop on Author Branding. Did you notice my purple essence? It’s always about learning more. My branding will be my next discussion.
Follow the directions for Author Platform 101. Five things created. The website and four social media places. Do the work. Write blog posts. Be social. Make friends of readers and writers. Click To Tweet
Dr. J. arrived at her writing career after being a condom packer, sex educator, sex therapist, and finally a college professor of human sexuality. Using her vast knowledge and experience of sexuality and the mind, she continues her education efforts to integrate positive sexuality into the human experience through her stories. She writes romance and erotica. Living the island life, Dr. J. plays petanque, knits, and supports all the visual and performing arts of the area.