Wait, Does RSVP Really Mean “Respond, Dammit?”

Remember learning that RSVP meant “répondez s’il vous plaît?” And, if you learned that as a kid, do you remember how cool and
sophisticated it made you feel? I sure do. Not only was it French — the most romantic of the romance languages — but it was like I had been given yet another key to open another secret grown-up door. And, in this case, I was picturing a very swanky, high-class door. How cool was that? All I had to do to become part of the club was to communicate. Usually in writing. Even better, am I right?

All I had to do to become part of the club was to communicate. In writing. Click To Tweet

Do You Care About Getting Your Stuff Read?

So what does RSVP have to do with writing? Not much — if you don’t care about having your stuff read. But if like many of us, your goals include getting your beautiful book babies in front of readers, then you are probably engaged in far more marketing, outreach and networking than you ever dreamed possible. You may still not be seeing the connection but, trust me, I’m getting there.

You post on Facebook and Instagram. Or Pinterest and Twitter. You interact with readers and other writers. You re-tweet and re-post in support of good people, products, or ideas but, when it comes to your own work? You’re frequently committing professional malpractice.

I’m going to break one of the cardinal rules of online communication. I’m going to (virtually) shout at you. Ready? Click To Tweet

And, to make sure you don’t miss it, I’m going to break one of the cardinal rules of online communication. I’m going to (virtually) shout. Ready?

When someone offers you an opportunity for increased exposure? RESPOND, DAMMIT!

What forms of increased exposure, you ask?

  • You’re offered an interview? RESPOND.
  • Someone asks for your author photo? RESPOND.
  • A reviewer has requested a copy of your book? RESPOND
  • A Twitter chat leader invites you to co-host and needs a bio for the promos? RESPOND
  • And what do you do when one of your contacts asks for a high-resolution copy of your book cover? Let’s hear it from the tenors, now: RESPOND.

And, for the hundreds of other opportunities that might come your way? Let’s hear it in unison, loudly, for the people in the back… RESPOND DAMMIT!!!

And Here’s a ‘Respond Dammit’ Don’t

And here’s what you shouldn’t do: DO NOT WAIT.

Believe me, I am well-aware of how busy a solo practitioner (aka indie author) can get. And, I promise you that I’ve dropped the ball on more occasions than I can count. That’s probably why I get so agitated about it: I always hate to waste a good mistake.

What no longer works is an e-mail auto-responder — or slotting these things for “later, when I have time.” You’re not going to have more time later — and email is not where many of the requests will come from. (It is, however, useful for longer communications, such as the Q&A for an online interview, but more about that in another post.)

Believe me, I am well-aware of how busy an indie author can get. And I've dropped the ball too many times. Click To Tweet

But… HOW to Give a Fast Response?

So how does a busy, perhaps traveling, author make sure she’s able to respond? The answer, my friend, is in the cloud. Not only do I keep author photos, bios, and book covers on my desktop, I’ve got them stashed in various locations in the cloud: on a private page of my website, in a documents folder in my iCloud, and in the DropBox folder that comes with my Amelia Indie Authors membership! (shameless plug).

Why does a fast response matter so much? As stated before, you’re busy. We know that. But so are the people making the request. And the longer it takes for them to assemble the pieces they need to reference (or feature) you, the less of a priority you — and your beautiful book — become. And, if you sit in virtual limbo for long enough, the initial idea becomes untimely. Or irrelevant. And it takes more work to figure out how and what to do with you. You’ve gone from being an interesting addition to a mildly annoying loose end. And that’s surely not your intention. Or your wish.

So how about looking at those requests as invitations? Invitations to a more grown-up, professional place in the writers’ community; invitations that come with an RSVP.

How about you just RESPOND, DAMMIT?

Merci beaucoup. 

 

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Not only does Andrea Patten speak French, she is our Director of Operations, currently tasked with keeping all of the plates spinning. In her “spare time,” she does her level best to keep up with her dogs — and her own writing.

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silver-colored letters spelling 'dream', a white notebook with a grid cover, pen and laptop on a wooden surface. hand on laptop.

What Happens When You Follow Directions?

By Dr. J.

a writer's workstation featuring letters that spell dream, a white lined notebook, laptop and a pen

When you begin a new part of your life like writing, and it involves everything you know nothing about, what do you do?

If you are the former academician like me, you begin research. Learn about what you want to do. Find experts. Get guidance. Make a plan. Execute. Let’s see what happens when you follow directions. That’s what I did.

LEARN ABOUT IT 

I attended a local writers’ group where I met Andrea Patten. When I talked with Andrea, I was days from completing a basic writing course with a New York editor for my writing genre erotica and erotic romance. The editor suggested I use three specific websites where I could share my work and become known in the writing world. 

What did that mean? 

First, it meant I’d be writing for readers. And second, I needed a website to link my stories to the other locations. How do you get all of this up and running? Andrea consulted with me to lay the ground floor of my author platform. That makes an author visible to the world

Andrea consulted with me to lay the ground floor of my author platform. That makes an author visible to the world. Click To Tweet

CREATE THE WEBSITE

The first part of the plan was securing a website. Even though I knew it was essential to have a site, I did not understand how to go about creating it. A guide is vital. There are things they know I didn’t. Frankly, I didn’t even know what I didn’t know. Andrea broke down my needs in bite-size portions. 

You can’t learn everything at once. For me, this was a world I had never lived in before, not writing, not IT, and not, social media. As a retired sex therapist, I had steered clear of all social media locations.

The first step in securing the website was to buy my website domain name-DrJAuthor, a combination of my pen name and my new identity. Given my writing content, it was helpful to learn that some hosting sites were better than others for my needs. I settled for HostGator and their built-in Weebly Website Template. Andrea had recommended Bluehost and WordPress, but I liked what I saw with HostGator. Notice, I didn’t follow directions. 

After that, I created a picture that would be my visual recognition, my avatar, to be used on my website and other places. Once the website was in place, social media platforms were next. I learned that my name and my avatar needed to be consistent across all locations in the digital world.

That was my smooth start until it wasn’t smooth anymore. A year and a half into my website, HostGator did not renew its contract with Weebly and I lost a way to create my website content or access my old content. Luckily in a short time, I made many author friends talented in many areas. One such person is Mischa Eliot who in one weekend, rebuilt my site in a WordPress location. If only I had followed the directions of my author platform guru.

But the good news is, even if the names aren’t available, your avatar will identify you for readers. Click To Tweet

CHOOSE YOUR SOCIAL MEDIA

After the website, I tackled four social media sites. It seemed overwhelming. Check out my names. Facebook: DrJAuthor; Twitter: DoctorJAuthor; Instagram: drjauthor_; and Pinterest: drjauthor. I put those forward specifically to show that sometimes even with your best efforts, it doesn’t go as planned. What did you notice? The ideal would be to have the exact name match — then it is always easy for folks to find you. But the good news is, even if the names aren’t available, your avatar will identify you for readers.

a person writing on a piece of paper with a notebook, phone and cup of coffee nearby

If I had a full list of all the digital places I would end up, then I could have checked them. But sometimes you don’t know what you don’t know. If you are good at planning, you can secure all the names at the same time for the future. Notice I only listed the ones I started within my first year. I continue to grow my platform to other places.

LET IT WORK

There is so much to share. While Andrea Patten has been the spectacular guru on “all things start-up,” I attended Nancy Blanton’s workshop on Author Branding. Did you notice my purple essence? It’s always about learning more. My branding will be my next discussion.

Follow the directions. Five things created. The website and four social media places. Do the work. Write blog posts. Be social. Make friends of readers and writers. Click To Tweet

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author photo of Dr. J, Author

Dr. J. arrived at her writing career after being a condom packer, sex educator, sex therapist, and finally a college professor of human sexuality. Using her vast knowledge and experience of sexuality and the mind, she continues her education efforts to integrate positive sexuality into the human experience through her stories. She writes romance and erotica. Living the island life, Dr. J. plays petanque, knits, and supports all the visual and performing arts of the area.

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