Indies: Does a Personal Brand Help Reach Readers?

How can you create a personal brand and use it to your advantage?

Just as corporations build brands to promote specific products, you can build a brand based on what do you love, why do you do what you do, and the values and aspects about that connect you to your audience.

Your Personal Brand Communicates a Strong Identity

The structure of a personal brand is much the same as corporate branding. First, a strong identity is developed that represents the entity and suggests black and yellow ringed target with dart at the centerthe value a customer would want. If the entity commits to that value and consistently delivers it, customers learn to recognize and trust the entity. Over time, the symbol of the entity can by itself trigger a feeling of trust. And trust, in turn, generates more business.

Corporations typically generate many products. They may have whole families of brands that fall under one overarching brand, like Microsoft or Kraft. As an author, you also may be selling multiple products, but in truth, you are always selling yourself—who you are. You are the creator, the manager, and the face of your brand.

As an author, you may be selling multiple products, but in truth, you are always selling yourself. Click To Tweet

How can a personal brand help you?

Selling books is not easy for independents. You need to reach a lot of people. As much as you might want to or try to, you can’t physically meet thousands of customers and talk to them directly, right?

Your personal brand helps communicate who you are more quickly, broadly and efficiently to the people you do meet. It also makes it possible for your brand to go places you cannot: a poster in a window, an ad in a magazine, your business card, your website and all across the various social media accounts.

When readers approach you at a book signing or book festival, they won’t ask about your book so much as they will ask about you. Maybe they’ll ask why you chose your genre or settings, what led you to write, what is your work style, your inspiration or heritage. They may try to find something quirky in your personality. This is your brand persona, and what readers are looking for to make a personal connection.

Selling books is not easy for independents. You need to reach a lot of people. Click To Tweet

On the basis of your values and personality, and the qualities you bring to your work, readers might give one of your books a try. If they like it, they may buy anything published in your name to continue reading your voice, your style and your command of storytelling. The next thing you know, they’ll be asking you when the next one’s coming out. It’s the consistency of quality that will keep them coming back because they trust that you will deliver.

Personal Brand: it’s not about a logo

Personal branding does not mean that you sit down and design a logo for yourself. I know, designing a logo seems like the fun, easy part of branding. But believe me, good logo design is not easy. What makes a logo effective is the meaning that is embedded in it. The design comes only after the meanings are clearly defined, understood and supported.

The imagery of your brand should be based on serious soul searching and groundwork. Click To Tweet

The imagery of your personal brand should be your last consideration. When properly developed it will be based on serious soul searching and groundwork. Once that is done, the rest of your brand elements fall into place more easily and naturally. You will have a basis on which to make solid decisions and follow them consistently.

And in truth, for an author, your name is your logo. You may choose a pen name, and you may choose a special typeface to consistently show your name in a recognizable way, but remember, it is always yourself you are selling.

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Nancy Blanton’s award-winning handbook, Brand Yourself Royally in 8 Simple Steps, will guide you through the process of creating your own personal brand. She also provides occasional author workshops and presentations.

flowers, keyboard, pen, journal in geometric arrangement on white background

Scattered I Was – A Blog is Born

by Trienah Meyers

blog desk with pink rose, above a white laptop keyboard sitting next to a teal notebook and post-it, along with a golden pen

I don’t remember why, but I decided to try writing blog posts. Scattered I was. I had three streams of ideas but the first one, I think, was about my now-deceased dad and his penchant for wandering our home without his pants. This gave rise to a stream of being the “sandwich” between parent and child, all needing care. And I started writing blog posts about Torah portions because I had been writing them for presentation in temple at a time when we didn’t have a full-time rabbi. And of course, there was food. So clearly, scattered I was. 

And then there was the election of Barack Obama to his first term as president. There was a veritable storm of commentary by the “losers” that their votes didn’t count. As a constitutional democracy geek, that was just not ok. So I wrote an op-ed piece which became a blog post.  It inspired me to write randomly about all manner of things that had meaning to me.

As a constitutional democracy geek, that was just not ok. Click To Tweet

These streams, sometimes active and sometimes defunct, either through laziness or life intrusions, stayed separate and random.  This made it very hard to get people to follow my blog or be interested in my posts. This was dispiriting and sometimes made it difficult to go on writing unless something specifically inspired me greatly.

blogger's golden metal fountain pen

And then the magic happened. I reconnected with an old friend who, miraculously, was mentoring authors. She also happened to be a social media wizard. She shepherded me through creating a single website that contains all my blog posts and people can search the site for whatever they are most interested in.

And then the magic happened. I reconnected with an old friend who was mentoring authors. She also happened to be a social media wizard. Click To Tweet

Then, after learning how to create a Facebook “author” page (rather than a personal page) I learned how to connect my blog to my social media. Finally, I’m learning to use Twitter in a way that increases my presence – this is an ongoing process and my resistance has been a bit high.

The bottom line is that I went from a being good writer with no focus and no following to a blogger with a good website and pretty good social media skills, all thanks to Amelia Indie Authors.

cover Carolyn - A Most Remarkable Lady by Buddy Clark

Molding the Memoir

With each project we undertake, Amelia Indie Authors’ goal is always to enhance things where we can; to apply our experience and collective skills, knowing that even the smallest changes can help create an improved end product. We try to give you exactly what you want, only better. 

To produce a memoir, we recently had the privilege of working with a fine writer, Buddy Clark of Beaufort, SC, and his editor, Emily Carmain of Fernandina Beach. Buddy had lost his wife Carolyn to Alzheimer’s disease two years before and wanted to share memories of her and her many talents with his family as well as a broader audience. 

Author Buddy Clark had lost his wife Carolyn to Alzheimer’s disease two years before and wanted to share memories of her and her many talents. Click To Tweet

Working with an Editor

Emily helped him to frame the narrative brilliantly, allowing the natural flow of memories from daily life events that triggered them. The memories are told in scenes of dialogue, action, and description. At the end of the book, when Buddy discovers Carolyn’s collection of mementos, drawings, short stories, and diaries, he shares them in the “Reflections” appendix with delightful color images.

From among those images, one stood out as irresistible: a classic black-and-white portrait of Carolyn looking over her shoulder, revealing her bright, engaging smile. We all knew this had to be the cover image for the book.

Interior Design 

My pleasurable task was to design that cover, as well as the interior of the book. This is always a team effort, with each of us reviewing several iterations to make sure any errors are corrected and no new ones introduced. At this point, the details are critical. I refined and retouched Carolyn’s image down to the tiniest fleck of dust, knowing she deserved nothing less. 

I refined and retouched Carolyn’s image down to the tiniest fleck of dust, knowing she deserved nothing less. Click To Tweet

During the process Buddy’s memories made me laugh and cry. In the end, I wished I had known Carolyn, for I’m sure we would have been friends. I think you’ll like her, too.

The book, Carolyn: A Most Remarkable Lady, is now available in hardcover, softcover and e-book on amazon.com, and is featured here on Our Books page.

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What is a Brand Persona?

What is a Brand Persona?

Your brand persona is a valuable thing that will help you build trust with customers. If you were to weave together all of your values, activities, and interests, they would create a multifaceted gem that defines you as a person.

But suppose you meet a potential customer in an elevator, and you want to shine? You want them to remember you. They will probably only remember one or two things about you. What would you want those things to be?

This is what brand persona is all about. If you want people to remember you, by all means, capture everything that defines you. Then, go the next step.

If you are an author, artist or businessperson, your work defines you to a great extent, but also the realm in which you work or the subject matter on which you focus. Add to that your activities. For instance, are you a runner? An equestrian? A motocross enthusiast? Do you love to cook, read, dance? And then there are societal interests like improving literacy, reducing poverty, protecting the environment, and so on. Take the time to write it all down. You’ll be surprised how illuminating it can be, and how few people actually do it.

Next, narrow down your list to a handful of things. Consider the top 10 that you might converse about with your new acquaintance. In other words, which things do you think others can most easily relate to?

In most cases, people relate to values. They may not care much about what you do or how you do it, but if you talk about why you do it, what drives you, you’re likely to pique their interest. People are attracted to passion. If you only have 30 seconds before the two of you shake hands and say goodbye, wouldn’t you like to tell them about your greatest passion?

That’s how a defined persona can help, by making your most memorable facets easier to communicate and, therefore, easier to remember. Once your persona is defined, what’s next?

 

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