Indies: Does a Personal Brand Help Reach Readers?

How can you create a personal brand and use it to your advantage?

Just as corporations build brands to promote specific products, you can build a brand based on what do you love, why do you do what you do, and the values and aspects about that connect you to your audience.

Your Personal Brand Communicates a Strong Identity

The structure of a personal brand is much the same as corporate branding. First, a strong identity is developed that represents the entity and suggests black and yellow ringed target with dart at the centerthe value a customer would want. If the entity commits to that value and consistently delivers it, customers learn to recognize and trust the entity. Over time, the symbol of the entity can by itself trigger a feeling of trust. And trust, in turn, generates more business.

Corporations typically generate many products. They may have whole families of brands that fall under one overarching brand, like Microsoft or Kraft. As an author, you also may be selling multiple products, but in truth, you are always selling yourself—who you are. You are the creator, the manager, and the face of your brand.

As an author, you may be selling multiple products, but in truth, you are always selling yourself. Click To Tweet

How can a personal brand help you?

Selling books is not easy for independents. You need to reach a lot of people. As much as you might want to or try to, you can’t physically meet thousands of customers and talk to them directly, right?

Your personal brand helps communicate who you are more quickly, broadly and efficiently to the people you do meet. It also makes it possible for your brand to go places you cannot: a poster in a window, an ad in a magazine, your business card, your website and all across the various social media accounts.

When readers approach you at a book signing or book festival, they won’t ask about your book so much as they will ask about you. Maybe they’ll ask why you chose your genre or settings, what led you to write, what is your work style, your inspiration or heritage. They may try to find something quirky in your personality. This is your brand persona, and what readers are looking for to make a personal connection.

Selling books is not easy for independents. You need to reach a lot of people. Click To Tweet

On the basis of your values and personality, and the qualities you bring to your work, readers might give one of your books a try. If they like it, they may buy anything published in your name to continue reading your voice, your style and your command of storytelling. The next thing you know, they’ll be asking you when the next one’s coming out. It’s the consistency of quality that will keep them coming back because they trust that you will deliver.

Personal Brand: it’s not about a logo

Personal branding does not mean that you sit down and design a logo for yourself. I know, designing a logo seems like the fun, easy part of branding. But believe me, good logo design is not easy. What makes a logo effective is the meaning that is embedded in it. The design comes only after the meanings are clearly defined, understood and supported.

The imagery of your brand should be based on serious soul searching and groundwork. Click To Tweet

The imagery of your personal brand should be your last consideration. When properly developed it will be based on serious soul searching and groundwork. Once that is done, the rest of your brand elements fall into place more easily and naturally. You will have a basis on which to make solid decisions and follow them consistently.

And in truth, for an author, your name is your logo. You may choose a pen name, and you may choose a special typeface to consistently show your name in a recognizable way, but remember, it is always yourself you are selling.

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Nancy Blanton’s award-winning handbook, Brand Yourself Royally in 8 Simple Steps, will guide you through the process of creating your own personal brand. She also provides occasional author workshops and presentations.

cover Carolyn - A Most Remarkable Lady by Buddy Clark

Molding the Memoir

With each project we undertake, Amelia Indie Authors’ goal is always to enhance things where we can; to apply our experience and collective skills, knowing that even the smallest changes can help create an improved end product. We try to give you exactly what you want, only better. 

To produce a memoir, we recently had the privilege of working with a fine writer, Buddy Clark of Beaufort, SC, and his editor, Emily Carmain of Fernandina Beach. Buddy had lost his wife Carolyn to Alzheimer’s disease two years before and wanted to share memories of her and her many talents with his family as well as a broader audience. 

Author Buddy Clark had lost his wife Carolyn to Alzheimer’s disease two years before and wanted to share memories of her and her many talents. Click To Tweet

Working with an Editor

Emily helped him to frame the narrative brilliantly, allowing the natural flow of memories from daily life events that triggered them. The memories are told in scenes of dialogue, action, and description. At the end of the book, when Buddy discovers Carolyn’s collection of mementos, drawings, short stories, and diaries, he shares them in the “Reflections” appendix with delightful color images.

From among those images, one stood out as irresistible: a classic black-and-white portrait of Carolyn looking over her shoulder, revealing her bright, engaging smile. We all knew this had to be the cover image for the book.

Interior Design 

My pleasurable task was to design that cover, as well as the interior of the book. This is always a team effort, with each of us reviewing several iterations to make sure any errors are corrected and no new ones introduced. At this point, the details are critical. I refined and retouched Carolyn’s image down to the tiniest fleck of dust, knowing she deserved nothing less. 

I refined and retouched Carolyn’s image down to the tiniest fleck of dust, knowing she deserved nothing less. Click To Tweet

During the process Buddy’s memories made me laugh and cry. In the end, I wished I had known Carolyn, for I’m sure we would have been friends. I think you’ll like her, too.

The book, Carolyn: A Most Remarkable Lady, is now available in hardcover, softcover and e-book on amazon.com, and is featured here on Our Books page.

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Voice Affects Content; Content Isn’t Voice

Sometimes well-loved sections must be cut from your manuscript because they do not serve the story. Many of us have heard that we must “kill your darlings” to improve, advice that has been attributed to Faulkner, but apparently goes back even further than that.

You may have written a wonderful bit of prose that captures a feeling or belief that is close to your heart and soul. You may have a deep feeling about an aspect of lifestyle, let’s use running as an example. You’re a runner, so you make one of your characters a runner. And, you write an entire section about your philosophy for running. This is content. Because running is important to you, you feel it is part of your voice. But in storytelling, that is not necessarily so.

Go from Point A to Point B

Pulitzer Prize Winner David Mamet, in his master class for writers, says your job as a storyteller is to get Jack or Jill, your protagonist, from Point A in your story, to Point B, the transformation of the character at the end of the book. The story is paramount, and every aspect of your telling must have to do with that direct trajectory the protagonist must travel. If there are brief side trips from that trajectory, they must have a specific and meaningful purpose.

The classic 1976 movie Marathon Man is a great example in which running, a seemingly insignificant aspect of a character, later becomes integral to the story.

So, if Jack or Jill’s philosophy about running does not have a direct impact on the story, does not inform that trajectory in an important way, it must go. Write it for your own satisfaction, but be prepared to cut it from the story. Doing so tightens the story; it does NOT change your voice.

Your voice as a writer comes from the way you tell a story. In your choice of words, in your phrasing, in the “tint” that you bring to your language. It is unique and natural to you. It is in your character development, your description, and your dialog. It seeps into your prose through the life experiences that have molded you, and the emotions you feel while writing a story. 

Just as how the same piece of music sounds quite different if played on a violin versus a flute (or sung by a choir or a rapper), a story that involves that same plot, characters, world, etc., can still change a lot depending on the voice used to tell it.~ Kat Zhang

Where is my Voice?

What, then, is the best way to develop your own unique writing voice? The truth is, it won’t come overnight. You can study other authors you like and practice using some of their techniques. You may hear the voices of friends or co-workers and incorporate them somehow, or let them inform your characters. Your mind is already at work, filing these details away until you’re ready to use them.

Stories come from the subconscious. What drives you to write, to some extent, are your own unresolved inner conflicts. Have you noticed your favorite authors have character types that recur? Plot turns that feel familiar? Descriptive details that you would swear you have read before (a yellow bowl, a slant of light, an inch of cigarette ash)? That is the subconscious at work.~ Cris Freese

Your writer’s voice is truly an inside job. You already have it, you just have to reveal it. All of those experiences go into the melting pot of your psyche. The more you write, the more you relax into the process of it. When you relax, clear away the clutter of daily life, and open your mind to your own creativity, your unique voice will find its way from your mind and your heart through your fingers, onto the keyboard — and into your content! 

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