Bharat Krishnan, Author
We’ve all had to do it at some point in our academic and professional careers: the Dreaded Personal Statement™. Why do you want to join this university? Why do you think this job is right for you? And going beyond personal statements, some of you might have even written an online dating profile. I know I did, and it led me to my wife. Finally, every day we write emails to colleagues, friends, family, and even strangers.
What if I were to tell you that by mastering the art of the personal statement, the art of the online dating profile, and the art of email, you could become a first-rate author? You’ve probably had plenty of practice doing these things anyway, so why not tell yourself that spending time doing this stuff counts towards your daily word goal so that you don’t feel so guilty spending time on Tinder or Gmail?
Here’s how it’s worked for me, and how it could work for you, too.
Personal Statements
Writing about yourself is hard, and many authors want to compartmentalize their writing as just one aspect of their multi-faceted lives. But the thing about writing is that it begs to burst from your soul. You write (or at least I do) because you just cannot keep the words inside of you for a moment longer or you’ll explode. Writing is intensely personal, then, and there’s no need to be embarrassed about that. The first short story I had published was about my alcoholism. Anybody can sit at a computer and type on a word document, so what makes your writing stand out is that it is YOU writing it. You are telling a story that only YOU can tell, and you owe your readers the answer as to why that is. Why can only YOU share this tale about two brothers searching for revenge in a desert? Why can only YOU pen this tale about a girl who just wants to go home?
The thing about writing is that it begs to burst from your soul. You write because you just cannot keep the words inside of you for a moment longer... Click To Tweet
My first book was essentially a 150-page personal statement. In 2016, I wrote an autobiography based on 10 years of working as a professional political campaign manager; being able to tell my personal story in that medium turned out to be a massive help over the next several years of my life. In 2017, I had to write a personal statement to get into an MBA program and, thanks to months spent refining my “less is more” style of weaving a personal narrative in a few words that still manages to captivate, I got a full scholarship to my top choice. It turns out that when you learn how to write about yourself in an interesting way, writing about other things in ways that captivate the soul becomes much easier.
Online Dating Profiles
Growing up in that awkward period — when the internet wasn’t quite yet a thing in grade school but everyone had an AIM screen name by 6th grade — I became well-acquainted with just about every dating app available by the time I hit my 20s. OkCupid, Tinder, Hinge, and – what finally worked for me – Coffee Meets Bagel. Just as in writing a personal statement, when writing a dating profile you’ve got to explain things succinctly.
Unlike personal statements, though, online dating profiles require HUMOR. Just think about that – why do you swipe right on someone’s profile? How much can you really learn about someone given a few words and a couple of pictures? Enough to make you feel safe and happy enough to want to spend an evening with them? Perhaps our inhibitions drop and we’re convinced of a person’s authenticity when we know they can crack a joke: humor is a cheat code.
What I mean is that when you can make someone laugh, they start to think less logically and more emotionally. All your favorite stories – from Harry Potter to Star Wars to the Avengers – have inconsistencies in them. Why don’t Deatheaters weaponize polyjuice potion? How can Leia remember her birth mother in Return of the Jedi? Why doesn’t Thanos just double the universe’s resources? We don’t mind these inconsistencies because, by the time they’re introduced, we’re thinking emotionally. And one surefire way to make sure people react emotionally about your writing is to make them laugh.
Perhaps our inhibitions drop and we’re convinced of a person’s authenticity when we know they can crack a joke: humor is a cheat code. Click To Tweet
There’s Always E-mail
I never knew there was an actual term for what I often do: “ping-ponging.” I frequently will respond to a just-sent email with a few words, and then follow up with a few more words, and then follow up with a few more words. You’ve now received 3 emails from me in the span of five minutes, and it’s all because I couldn’t just chill and read your entire email in one go.
You’ve now received 3 emails from me in the span of five minutes, and it’s all because I couldn’t just chill and read your entire email in one go. Click To Tweet
When writing anything, you want to gather all your thoughts in one go and then succinctly do the thing. This way, you can make sure your writing is compelling and to the point. You need to write something that fully addresses all the questions your reader might have, but isn’t needlessly long. As authors, we might have less than 500 words to convince a reader to buy our book instead of just reading the free preview on Amazon.
Improving your email etiquette could make you a better author by ensuring that each word in your novel is justified.
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Bharat Krishnan is currently working on his third book in four years, and during that time he decided he wasn’t quite busy enough so he also got married and graduated with honors from LSU’s Flores MBA program. He lives in Columbus, Ohio as a philanthropic consultant, and loves to cook when he’s not writing or working out.
However, I will add that I’ve not yet seen a hard-sell marketing campaign on Twitter succeed in any sales; but I have seen dozens and dozens of books bought by folks who have a relationship with authors. The key factor, whether you have 100 followers or 100,000 followers, is positive engagement and interaction, which is integral for building those relationships.
