Did they mean ‘sweetshop’?
There’s nothing that turns a reader off faster than finding the errors you missed.
We all have stories about proofreading and editing disasters — our own and others’. We’re not talking about that little typo on page 83: we’re talking about the indie author whose name was misspelled on her cover or the one who allowed autocorrect to stand in for a set (or two) of professional eyes. Her misuse of “their,” “there,” and “they’re” cost her readers. Lots and lots of readers.
Amelia Indie Authors is fortunate to have an “old school” proofreader who prefers to work on paper. And another who spent many years reviewing the language of legal docments. One of them once worked for a foundation dedicated to excellence in journalism. Another grew up casually looking over the work of the Pulitzer winner in the family. Do we need to go on about their skills?
We encourage members to run a program like Grammarly and to proof for each other along the way. Save our professionals for your final, final, final draft!