Did they mean ‘sweetshop’?
There’s nothing that turns a reader off faster than finding the errors you missed. We all have stories about proofreading and editing disasters — our own and others’. We’re not talking about that little typo on page 83: we’re talking about the indie author whose name was misspelled on her cover or the one who allowed autocorrect to stand in for a set (or two) of professional eyes. Her misuse of “their,” “there,” and “they’re” cost her readers. Lots of readers.
Amelia Indie Authors is fortunate to have an “old school” proofreader who prefers to work on paper. Maybe because she once worked for a foundation dedicated to excellence in journalism — or maybe it’s because there are things that show up on a paper product more easily than on a screen.
We encourage members to proof for each other and save her for your final, final, final draft!