Author Branding

Personal Branding & Why You Need It

What is your brand? Who are you?

Some people believe a brand is just a compelling statement about how your products are better than any others. And that is one way of branding. Buy any kid selling peanuts at a ballpark can do that. The world’s strongest and most enduring brands go much deeper. Their brands are based on values.

Instead of telling customers what you do (they already know that), tell them why you do it. What drives you? What is that belief deep in your core that stokes your passion and makes you work so hard? From these answers will flow your vision, mission, persona, and all the other elements that go into creating your personal brand platform.

The big things to remember are (1) to maintain the quality in your work—a brand promise your readers will expect; and (2) to maintain the consistency of your brand across all media so that in the blink of an eye they’ll recognize that it’s you.

Take the time to create a strong brand. Stay true to its elements, and use the same words over and over even if you are tired of them. Be authentic. Be memorable. And you will, over time, build trust.

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