One of the biggest mistakes indie authors make is going cheap on covers. We’re not necessarily encouraging you to overspend, but there are an awful lot of make-your-own cover services with results that scream “AMATEUR.”
Selling books is hard enough without setting yourself up to fail. A great cover promises a good read, a competent writer — a professional product. Your cover stands in for you when you can’t be in the library or at the bookstore. It’s an important part of your brand.