Did you know that you can increase your reach and create top of mind awareness for your book and blog by creating a podcast?
More reach means the potential for more book sales, blog visits and exposure for your business. Podcasting is an excellent platform you can use to get your stories in front of more people and gain credibility as a writer.
Once you’ve set up the structure or bones of your podcast, all you need to do is learn how to set up a recording studio, record your voice, edit the audio file and upload your podcast to iTunes. When you move past the initial learning curve, podcasting is a breeze. And while podcasting isn’t for everyone, those who are willing to create quality content and make a commitment to show up can attract a responsive and supportive following.
The good news is that you can easily repurpose the chapters of your book and blog posts for your podcast. You can generate interest in your book or blog by recording each post or portions of each chapter. You can reinforce interest with a call to action at the end of each podcast (a short audio bumper) giving thanks and inviting listeners to visit your website for a free gift. Every invitation is an opportunity to grow your list.
Podcasting allows you to serve up useful and supportive information with your unique voice. An added bonus is you will remain in front of your listeners — who are potential customers — on a regular basis.
I began podcasting in 2008 by recording my blog posts. This was a great way for me to see if I enjoyed podcasting, plus I always had content to record. I was committed to writing a blog post each week, which made it easy to commit to recording a podcast as well. My freshman podcasting experience fostered the birth of Anxiety Slayer in late 2009. Since then, the Anxiety Slayer podcast has several thousand downloads each week, over 5 million downloads since our debut, and a huge subscriber base.
Podcasting has helped me gain credibility as an author and coach, grow my following and sell a lot more digital products. Plus, it is a lot of fun!
More on repurposing your writing…
After I finished writing my first book, Life On Your Terms, I decided I wanted to create a home study program called Life On Your Terms Accelerator series. Extrapolating the workbooks from the manuscript was simple because I had already written actionable exercises to
promote interaction with my readers. Then I took things one step further and recorded all of the individual workbooks. When I was finished, my new offering included my book, 10 workbooks, and 10 MP3 audios that could be edited and repurposed for podcasts. Can you see how you might be able to do something similar?
Creating a podcast can also bring new life to an older manuscript. If you’ve already written a book and you’ve moved on to new material, chances are your first book isn’t getting as much attention as it once was. What if you were to bring that book back to life by recording a podcast series? In the information age, we all know that content is QUEEN and the more ways you can creatively repurpose your valuable content the better.
How does podcasting create more interest in your book or blog?
- You create an additional delivery platform
- You build a relationship with your listeners
- You regularly invite listeners to your blog or website for a free gift or special offer
- You gain credibility by having a podcast on iTunes
How to structure your first three podcasts
- Podcast Number One: An introduction or kick-off interview to let listeners know who you are and why you created the podcast along with what they can expect when they listen in. This is the perfect time to introduce your book or blog.
- Podcast Number Two: A portion of the first chapter of your book or the blog post you want to begin with. You can use the material you’ve already written or you can summarize the subject of a chapter, article or blog post and share whatever it is that you want to teach that day.
- Podcast Number Three: Summarize the prior podcast and continue the story or this may be the perfect time to introduce the next chapter, blog post or interview.
Creating and maintaining a podcast is one of the most effective ways to reach more people, grow your list, and sell more books: simply by repurposing your content.