After choosing brand elements, they need to be reflected in our materials. That includes a website, made from a template I’d not used before. So, while building the site, there were several test posts designed both to see such elements and to share them with the rest of the team.
This post shows the various headline colors, sizes, and fonts so we would know which to choose. (They are generally created in the template navigation but can be “applied” from WordPress.)
While writing a WordPress post, you will see a drop-down menu in the upper left corner. That drop-down can be used to assign various formats to parts of your post. One of the reasons for creating a guide post like this one is so you can see what you are choosing — they don’t look like much from the draft side!
We’re sharing lots of these process pieces with members so you can get a feel for how the parts fit together.